Branding | Social Media | Illustration
@tragantate | Leembal
SCOPE OF PROJECT
The @tragantage project started off as a local restaurant campaign in Merida, which turned into multi-regional marketing campaign in Mexico, with 100+ restaurants and bars. The project involved the use of short phrases or slogans discussing restaurants involved in the campaign. What really set this campaign apart from others was my design of the @tragantate mascot. The @tragantate mascot became the recognizable symbol of the campaign and helped garner over 12K followers.